Pop-up Store Customization for Zhuyeqing Tea Brand

Project Overview
Leadshow designed a customized pop-up store in a shopping mall for the renowned Chinese tea brand "Zhuyeqing Tea." Through minimalist yet sophisticated display solutions, the space vividly embodies the brand's philosophy of "elegance and natural harmony" in tea culture.

Design Highlights

Material Selection: A fusion of metal and wood achieves both modern functionality and traditional aesthetics. The iron framework ensures structural durability, while natural wood elements add warmth and rustic charm, perfectly complementing the brand's serene tea ambiance.

Visual Language: Clean lines and intentional minimalism define the space. Strategic material contrasts and negative space emphasize the purity of tea Products, creating an immersive cultural experience.

Execution Showcase
(Below are the conceptual renderings and on-site photos, demonstrating seamless translation from design to reality.)

Project Value
This pop-up store not only enhances the brand's visual identity in a commercial setting but also reinforces Zhuyeqing Tea's premium positioning through scenographic storytelling—bridging cultural heritage with contemporary retail excellence.